The artist insight - a view into the industry of art

Interview with Laurence, pop artist
 

From The artist insight — Words by Jilliann Parraguirre , November, 12, 2018


HATTIE TURNER RECENTLY SOUGHT OUT THE OPPORTUNITY TO SPEAK WITH POP ARTIST LAURENCE DE VALMY PRIOR TO HER PARTICIPATION IN PADDLE8’S UPCOMING ART ON A POSTCARD AUCTION, BENEFITTING THE HEPATITIS C TRUST. IN THIS EXCLUSIVE INTERVIEW, DE VALMY DISCUSSES HER PRACTICE, ISSUES RELATING TO APPROPRIATION IN ART AND THE ROLE OF SOCIAL MEDIA IN THE DEVELOPMENT OF ARTISTS’ CAREERS IN THE TWENTY-FIRST CENTURY.

FOR MORE INFORMATION ON PADDLE8’S ART ON A POSTCARD BENEFIT AUCTION CLICK HERE

AN INTERVIEW WITH LAURENCE DE VALMY, POP ARTIST.

Laurence de Valmy, French-born Pop artist, lives and works in Philadelphia. Her subject matter focuses on the relationship between Instagram and the art world, depicted in her fictional Instagram POST series of key artists in Art History. De Valmy went to University but unusually studied Economics, her first career being in business and her artcreated in parallel. In 2003, she took a year off work and attended art history classes in Michigan whilst working in a studio with other artists.

In 2017, de Valmy was awarded an Artist Residency by the ESKFF at Mana Contemporary, New Jersey, for her work on the POSTseries. Her work is now featured in the collection of Hubert Burda, the Abrishamchi Family Collection and the Eileen Kaminsky Foundation.

De Valmy’s work is a triumph in replication, a novel way of portraying and educating the viewer in art history. The skill and technique delivered in each piece is unarguably impressive. She started off thePOST series by painting each element of the artwork, including text, but it didn’t give the perfectly printed look she was after. Instead de Valmy chose to print the text, creating mixed media works. ‘Sometimes I get questions in exhibitions of people wondering if the image is printed too’, she says, though she takes it as a compliment that speaks to the quality of her work.

De Valmy’s advice to emerging artists is ‘make art that is your own, try to make it unique, and spread the word; connect with people!’

I caught up with de Valmy ahead of the Art on a Postcard secret auction in conjunction with Paddle8, where she has work for sale, starting 13thNovember in aid of The Hepatitis C Trust.