Dream come true - Forbes

'Dream Come True' For Tech Savvy French Artist Discovered By London, New York Galleries On Instagram

From Forbes — Words by Natasha Gural , May 30, 2019

Andy and Jean-Michel   acrylic on canvas, 40 inches by 30 inches (2017) By Laurence de Valmy  KAHN GALLERY, LONDON

Andy and Jean-Michel
acrylic on canvas, 40 inches by 30 inches (2017)
By Laurence de Valmy


With a focus on bold images and snappy #hashtags rather than meaty hyperlinks and pithy banter or political rants, Instagram has become a leading global platform for sharing fine art from world-class museums, galleries, art fairs, and city streets.

For Laurence de Valmy, sharing her own story-telling fine art on the rapidly expanding social network owned by Facebook was a paramount career breakthrough.

Laurence de Valmy standing to the left of her work  KAHN GALLERY

Laurence de Valmy standing to the left of her work


“Kahn Gallery, based in London and run by (fellow Frenchwoman) Geraldine Hassler spotted me on Instagram,” said de Valmy. “In December 2017, my work was being exhibited at SCOPE Miami with Azart Gallery in New York, and of course had posted about it. London-based Kahn Gallery was exhibiting at PULSE Miami and Geraldine Hassler spotted my work on Instagram.”

Hassler's team “was busy on her booth so she couldn't visit the others,” recalls de Valmy. “Instagram was the connection. She contacted me after the fairs and we've been working together since 2018.”

This year, SCOPE Miami Beach featured 140 international exhibitors from 25 countries and 60 cities, welcoming 60,000 visitors over six days. A year ago, Instagram broke the 1 billion user mark, and de Valmy has nearly 2,100 followers worldwide. Clearly, it’s a testament to her content and the admirers she attracts.

de Valmy’s work marries fine art and modern technology, highlighting the use of social media by artists. She was awarded an artist residency by the Eileen S. Kaminsky Family Foundation (ESKFF) at Mana Contemporary, a Jersey City, New Jersey, arts center devoted to contemporary visual and performing arts, in 2017 for her work on the POST series.

Her acclaimed POST series depicts fictional Instagram posts by famous artists. Think WWAWS (What would Andy Warhol say?) about his own work. No doubt he’d have embraced it as wildly as he’d have coyly critiqued its impact on society.

Indeed, last December, then-eight-year-old New York City public school third-grade student Michael Alexander visiting “Andy Warhol _ From A to B and Back Again’’ at the Whitney Museum of American Artwith his classmates observed how “Ethel Scull 36 Times” (1963), silkscreen ink and acrylic on linen, thirty-six equal-sized panels measuring 80 inches by 144 inches, “looks like Instagram or selfies.”

de Valmy blends her art history expertise and her painting skill to appropriate iconic artworks and share their (fictional, yet fact-based) stories, as if each master were using Instagram as a primary platform for promotion.

“Online presence in general, and social media in particular, has played a big role for me,” said de Valmy. “Firstly, as an inspiration, since I started to create the POST series, inspired by artists posting on Instagram, thinking that in a few years, art historians would probably look into the archives of Instagram. Then I got spotted by two of the galleries that I work with on Instagram, and through a Google search by the curators of the exhibition the BUNTE Art (in Munich, Germany) which led me to exhibit alongside Andy Warhol in the Museum of Urban and Contemporary Art in Munich in 2018. A dream come true.”

More recently, de Valmy was invited by the organizers of #MuseumWeek, the first worldwide cultural event on social networks, aimed at joining cultural institutions from across the world to boost “7 days, 7 themes, 7 hashtags”. Themes of this year’s sixth-annual #MuseumWeek included “the role of women in culture yesterday, today and tomorrow” to mark #WomenInCulture Day.

Word play is key for de Valmy, who builds her titles with (mostly) the first name of the artist and then either the person in the story or the subject of the painting. She delves into the intimate lives of the artists she chooses, seeking out obscure facts.

Her paintings have been selected to play a role in a series slated for release next year on an American premium cable and satellite television network starring an Academy Award-, Primetime Emmy Award-, and Golden Globe Award-winning actress.

de Valmy, who who lives and works in Philadelphia, is represented by Azart Gallery, Kahn Gallery, Michele Mariaud Gallery in New York, and Range of Arts in Honfleur, France, in Normandy. Born in the Democratic Republic of the Congo, she moved to France as a baby.

Her paintings are in private collections throughout Europe, the United States, and Asia, owned by: German billionaire publisher Hubert Burda; the Vinik Family Foundation, managed by Penny and Jeff Vinik; ESKFF; and others.

Read the article here: https://www.forbes.com/sites/natashagural/2019/05/30/dream-come-true-for-tech-savvy-french-artist-discovered-by-london-new-york-galleries-on-instagram/#73045ae51f80


Art and About in New York - Wall Street Journal

The joie de vivre of the artists and art experience in real-time

From Wall Street Journal— Words by NOELLE NEWELL , May 9, 2019

New York hosts numerous art fairs from the prestigious Armory Show exhibiting exceptional modern and contemporary art; Art on Paper, with paper based art, Scope, showcasing cutting-edge contemporary art, to the Affordable Art Fair, and more. These fairs not only offer a temporary brick and mortar presence for the virtual galleries, they give the art lover a chance to see a wide range of art under one roof, to meet the gallerists, and maybe even the artists they represent themselves. The fairs are certainly more rewarding than looking at a website. In addition, one can appreciate the technical skill of an artist in real-time and the unspoken dialogue between the viewer and the art work that is best experienced face to face. 

Laurence de Valmy

At opening night at Scope, I met with Laurence de Valmy where she was represented by the Kahn Gallery, London. As an emerging artist, Laurence’s work pays homage to the world’s foremost artists and their works of art in a playful way that is apropos for today’s social media dominated era. She recreates renowned works of art as if the master painters were sharing their latest creation on Instagram. 

Laurence brings to light the collaborative relationships of artists in her Post series HER and HIStory such as impressionist artists Edgar Degas and Mary Cassatt, and the abstract expressionist couple Lee Krassner and Jackson Pollock. Women artists have been portrayed as shadowing their male counterparts but they should be thought of as equals. 

Imagine if Mary Cassatt’s painting Little Girl in a Blue Chair in 1878 was accepted by the World Fair Jury and exhibited. Degas had advised her on the painting, he supplied the model, and gave her the dog which is in the original painting, and thus it appears that the only reason she wasn’t accepted by the World Fair Jury was gender-biased. Nevertheless, the painting is a testament to Cassatt’s and Degas’s spirited friendship.

We tend to think of master artists living in a vacuum, and perhaps like a piece of art on a pedestal. Laurence takes the artists off the pedestal by making them seem as contemporary artists sharing and connecting on Instagram. Her paint work reminds me very much of one of her favorite artists, David Hockney. Laurence may appropriate an art work, yet she reimagines it and makes it her own, and stretching her technical hand as in her work Rodin where a sculpture is reinterpreted as a painting. Laurence’s art work is an upbeat commentary on social media, and her website connects one to the history of the original works of art she draws from. In essence she is teaching art history in a fun inclusive way. Laurence is originally from France, and she now works and resides in Philadelphia. She is a graduate of the University of Michigan, Ann Arbor, Michigan.

Read the article here: https://wsimag.com/art/53551-art-and-about-in-new-york


Lost in SF


From Le Petit Journal Londres— May 11, 2019

Art Market San Francisco, celebrating its 9th edition, returns to the Festival Pavilion at San Francisco’s Fort Mason Center.

Art Market San Francisco is expecting more than 25,000 visitors to its 2019 edition and is pleased to present a significant selection of contemporary and modern artworks from returning Art Market exhibitors and exciting newcomers.

 The Festival Pavilion at Fort Mason is such a perfect venue to host that kind of event, with a natural breathtaking environment.

 About 75 galleries from San Francisco, the Bay Area, California, the United States, Europe and Asia will be gathered at Fort Mason. Click here for a complete list of the participants.

Laurence de Valmy

The French artist, Laurence de Valmy, will be presented at booth #259 by Kahn gallery from London. Her Instagram-like paintings offer a different view on cult artworks with dialogs of another time, like a modern tale about Art History. We noticed her Hilma af Klint inspired work. We loved the exhibition that the Guggenhein dedicated to this Swedish artist we discovered over there.

Read the article here: http://lostinsf.com/en/art-market-san-francisco-is-back-to-fort-mason-grab-your-invitation-and-plan-your-visit